Fu International Academy
In the modern economy, international and language competency as well as ICT competency, are decisive hiring criteria, but there are deficits in these fields. Educators and advocates of new digital literacies are confident that social networking encourages the development of transferable, technical, and social skills of value in formal and informal learning environments. Tweeting, instant messaging, and blogging can enhance students’ involvement in the learning process, and promote networking which would allow participants the opportunity for just-in-time learning and higher levels of engagement.
Polish participants
Our Polish participants, Barbara and Pawel, came to Tenerife to gain knowledge in these fields so that they may improve their own services.They are staff of the Polish association called Institute of New Technologies, and they spent two weeks on the island learning about e-marketing, course organization and new technologies used in teaching. They would like to offer training sessions that contain information on the latest available technology and be able to present this information in an interesting and engaging manner.
During their first week, the participants were made aware of the different methods and techniques used in content creation. They improved their writing skills and got insight into the art of persuasion. The seminars were followed by practical training which included tasks, such as research, presentation creation, the application of new tools in training and the use of project management tools.
Second week
In the second week, they learned how to reach more potential customers by using paid advertising and the knowledge they gained during the first week of the course. The tasks involved in the training were as follows: using Google Keyword Planner, practicing email marketing with the help of Get Response, creating flow-charts, being familiar with the Google Adwords campaigns and applying these techniques in adult education.
The Polish visitors had a wonderful experience. Not only did they gain useful knowledge, but they also got to experience life on an exotic island with friendly and colourful inhabitants, that have a different culture and unique traditions. We at FU Academy would be happy to welcome this wonderful team again as it is always a pleasure to work with open-minded and curious people.
