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Lights, Camera, Convert: Unlock Video Marketing Success

Create with the phone, build with the mind
Boost your online presence

Learn The Essentials Of Video Marketing On The Beautiful Island Of Tenerife!

This course is designed to enhance your understanding of video marketing and their strategic application to amplify lead generation, rise brand awareness, and elevate conversion rates. Designed for candidates seeking to learn about the latest AI video techniques and marketing trends, this program covers practical case studies and hands-on training with the most user-friendly video software.

Lights, Camera, Convert: Unlock Video Marketing Success

At A Glance

Attending our course serves as a general introduction to video marketing while also delivering training in how to create and edit content with your mobile device. It will equip you with practical skills, gives you networking opportunities and hands-on experiences, it will enhance entrepreneurial abilities and sets you up for success in the future.

Video Marketing Fundamentals
Content Planning
Creative Concept Development and Body Language
Understanding your Mobile Device & Mobile Video Basics
Storytelling techniques
Creating engaging video & content Editing Techniques with AI
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TAKE A PEEK INSIDE OUR TRAININGS
COURSE PROGRAMME

What will you learn?

  • The Effectiveness of Marketing Videos
  • The Purchasing Journey
  • The ‘Buyer Persona’
  • The Psychology behind Video and its Communication across Auditory
  • From Short-form to Long-form Content
  • Mastering the ‘5 Ws’
  • Strategies for Lead Generation, Increasing Brand Awareness, and Optimizing Conversion Rates
  • Understanding the New Customer’s Journey
  • Marketing, Scripts and Hooks: “Become Addictives
  • Content Optimization and Strategic Distribution across Platforms
  • Media Platforms for Lead Generation
  • Creating Targeted Ads for Lead Generation
  • Video in Email Marketing Campaigns
  • Effective Scriptwriting
  • Moodboarding and Storyboarding
  • Legal and Copyright Considerations
  • Risk Assessment, Contingency Planning and Budgeting
  • Composition and Framing Techniques
  • Lighting and Audio Essentials
  • Shooting Techniques and Hacks
  • Eye-catching Thumbnail Designs in Canva Pro
  • Footage and Media Assets Organization
  • Understanding Cinematic Elements
  • CapCut Software Interface
  • Real-time Collaboration and Remote Editing
  • Future Trends in Video Editing
  • Final Video Project
  • Evaluation and Feeback

Your Trainer

Yussef

Your trainer

AFTERNOON PROGRAMME

Leisure Time Activities

Participants are offered many free leisure activities in the afternoon, including:
Welcome breakfast

WELCOME
BREAKFAST

Botanical
Garden Visit

SALSA & BACHATA
LESSON

YOGA
SESSION

BEACH
VOLLEYBALL

SURF TRIAL LESSON

* paid activity

On the weekends we can organize...

PRICING & DETAILS

Pricing & Details

1-Week Course

Next Starting Dates

01.07.2024 02.09.2024 02.12.2024

Course Details

Right next to the Botanical Garden in Puerto de la Cruz, Tenerife, is the FU International Academy where your course takes place. You’ll study in a relaxed atmosphere in an international setting. During your break you can enjoy the conversation with your classmates on the sun terrace of our own cafetería, the FU Café.

  • Individuals
  • Erasmus+ Staff Mobility (OID: E10017814)
  • Small Businesses
  • German Bildungsurlaub


The acquired tools and techniques can be further implemented at work with children, colleagues or adult students.

The base course price is indicated above and includes all the features listed below the price.ᅠ

We can arrange additional services for you, such as accommodation (hotels & self-catering apartments), half-day and one-day trips, cultural activities, airport transfer, and local transportation. Most of them can be added during the booking process.

ENROL NOW

Grab Your Seat

Boost your video marketing skills only in 1 week with our practical course
ENROL NOW

Grab Your Seat

Boost your video marketing skills only in 1 week with our practical course
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Interested in joining our courses or internships in Tenerife?

Download the brochure with ALL the info and see why we are the best option for you!
Brochure for VET and Staff

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