In today’s digital age, digital marketing has become imperative for businesses to communicate their message and reach their target market, in other words, it continues to grow and shape the way we communicate and build relationships with customers. However, digital marketing is not just beneficial for businesses, but also for individuals regardless of their profession. With a basic understanding of digital marketing, students are better positioned for the job market.
It is therefore the mission of this project to introduce students to every area within the digital marketing world and to show them how to confidently participate in adaptive business practices.
Digital Marketing Project
This project is specifically tailored to beginners who want to get started in the field of digital marketing, and want to gain valuable work experience in the area.
Groups of 10 to 20 students are invited to participate in daily workshops and practical training. Our series of workshops follow the principles of project-based learning, where students learn by doing or better said, by creating their own project.
Each workshop builds on each other, enabling students to reach their final goal: to create their own company, and own marketing strategy and materials.
Students will operate with the most popular and effective tools in the market when it comes to content creation and editing for marketing purposes, and will learn how to design a website, to create a podcast, and how to successfully use paid advertising for their advantage, among others.
While participating in the project, students will gain a broad set of transversal skills, such as improved English, and interpersonal skills.
The school offers a wide range of on-site extracurricular activities like salsa lessons, yoga sessions, beach volleyball jamming sessions, visits to the local Botanical Garden or surf lessons at local surf spots. The school also organizes a wide range of off-site activities to explore the island, like visits to the Teide National Park, whale-watching excursions to the breathtaking cliffs of Los Gigantes or day trips to Siam and Loro Park.
Our Digital Marketing Training for VET students follows the guidelines established by the European Credit System for Vocational Education and Training (ECVET). Therefore, students will gain the necessary experience to understand the requirements of the workplace, importance of positive attitudes and behaviors at work, while applying the knowledge gained during the workshops.
After completing the project, students get a certificate of attendance, listing all acquired competences.
We are an experienced Erasmus+ host, therefore we know all the headaches organizing a mobility program can bring. To make things easier for you and your students, we will take care of all things organizational, so that the only thing you will need to take care of is to remember to pack your swimsuit and not miss your flight.