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TikTok Marketing Mastery Course

Master TikTok’s marketing potential from scratch in our beginner-friendly course.
Become a TikTok pro and express your creativity on the rising star of social media

Craft compelling content, master video editing and broaden your reach for enhanced marketing skills in a practical experience.

In today’s rapidly evolving world, leveraging the power of TikTok for marketing is crucial. TikTok offers a unique and effective way to create visibility and reach a broader audience with engaging content. Over five immersive days, you will master the art of crafting compelling videos that captivate and engage your audience.

Through expert guidance and hands-on practice, you will unravel the secrets of impactful storytelling and learn how to effectively leverage TikTok’s features, including hashtags, trending sounds, and editing tools, to broaden your reach. This course empowers beginners to express themselves authentically, fostering clarity and a genuine connection with their audience.

Join us for this transformative experience on the beautiful island of Tenerife! After the course, you’ll have the opportunity to immerse yourself in our tropical climate, explore stunning landscapes, and take part in exciting activities such as surfing, beach volleyball, paragliding, and more!

TikTok Marketing Mastery Course

At A Glance

Get ready to transform your TikTok game and captivate your audience like never before. Join our TikTok Mastery Course and participate in engaging activities that will empower you to:

Introduction to TikTok
Shoot videos and edit them in CapCut
Set up a TikTok account
Maximize reach and increase followers
Create content using Canva
Use TikTok in marketing
Play Video

What will you learn?

  • Understanding TikTok: a closer look at features and user demographics – 45 min Seminar
  • Navigating TikTok: understanding the homepage, search, trending, categories, and user profile – 45 min Demonstration
  • Step-by-step guide to creating a TikTok account: choosing a username and profile photo, writing a bio, add a website – 90 min Workshop
  • Hands-on: setting up your own TikTok account  – Practical Training


  • Introduction to video shooting – 45 min Seminar
  • Practical part: shooting videos outside – 30 min Workshop
  • TikTok video editing: sound effects, filters, transitions,  stickers, and more – 45 min Demonstration
  • Applying editing tools to create engaging videos – 60 min Workshop
  • Hands-on: editing your first TikTok video – Practical Training
  • Understanding Canva: platform overview and features 30 min Demonstration
  • Creating TikTok-ready designs: dimensions, templates, and layouts – 30 min Workshop
  • Designing a TikTok thumbnail or cover image – 45 min Workshop
  • Editing videos for TikTok in Canva using AI – 60 min Workshop
  • Branding and consistency: designing templates for TikTok series – Practical Training
  • Increasing video reach: understanding hashtags, sounds, and backgrounds – 45 min Demonstration
  • Strategies for gaining more followers: interacting with other users and consistent posting – 45 min Demonstration
  • Using TikTok in digital marketing: hashtag challenges, contests, etc  30 min Seminar
  • Finding your target audience: fostering engagement through comments and interactions – 45 min Workshop
  • Hands-on: implementing strategies to maximize your video’s reach – Practical Training
  • Managing your TikTok profile: privacy settings, comment moderation, video removal, and notification management – 45 min Seminar
  • Ensuring data protection on TikTok – 30 min Demonstration
  • Hands-on: managing and securing your TikTok account – 45 min Workshop
  • How to go on after this week: recap from this week – Practical Training

Your Trainer

Emma Vangerven

Social Media Manager


Leisure Time Activities

Participants are offered many free leisure activities in the afternoon, including:
Welcome breakfast


Garden Visit





* paid activity

On the weekends we can organize...


Pricing & Details

1-Week Course

490 €

Next Starting Dates

15.04.2024 22.07.2024 16.09.2024

Course Details

Right next to the Botanical Garden in Puerto de la Cruz, Tenerife, is the FU International Academy where your course takes place. You’ll study in a relaxed atmosphere in an international setting. During your break you can enjoy the conversation with your classmates on the sun terrace of our own cafetería, the FU Café.

  • Individuals
  • Erasmus+ Staff Mobility (OID: E10017814)
  • Small Businesses
  • German Bildungsurlaub

The acquired tools and techniques can be further implemented at work with children, colleagues or adult students.

The base course price is indicated above and includes all the features listed below the price.ᅠ

We can arrange additional services for you, such as accommodation (hotels & self-catering apartments), half-day and one-day trips, cultural activities, airport transfer, and local transportation. Most of them can be added during the booking process.


Ready to take your TikTok presence to the next level?

Enroll now and step into a new era of digital marketing!

Ready to take your TikTok presence to the next level?

Enroll now and step into a new era of digital marketing!

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Interested in joining our courses or internships in Tenerife?

Download the brochure with ALL the info and see why we are the best option for you!
Brochure for VET and Staff

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