We already presented our Slovenian interns to you – the fifteen high-school students who decided to join the seminars and workshops of SEOintheSUN. They spent two weeks on the sunny island thanks to the Erasmus+ VET collaboration between the Celje School of Economic and our academy. They were not the first group to visit us from Slovenia though. Last November, we welcomed 10 students from the same school, and yet another group is preparing to take courses this year.
After completing the first week, which was filled with information on content creation, webpage building and optimization, during the second week they switched their focus to social media activities. We all know these activities as we all use them and cannot imagine communicating without them. Most of us have no knowledge however of the background of these platforms and the professional advantages of using Facebook, Google+, Tumblr and Pinterest.
The students really enjoyed the seminars and the activities, especially because they had the opportunity to experience a brand new concept and to see things a little differently. They described social media as the new black. It is not just a fad that will disappear in a few months, instead it is a growing concept. This changes the communication between the businesses and their customers, and also the decision making process of our clients and audience.
“Marketers have to know their audience. It is important to humanize your brand and to outline your content. You have to act like a human being, be nice and also don’t forget your manners. Customers and your followers usually come to social media to relax, so don’t bore them with technical content or ads.” – reports one of the groups after the general introduction to the social media channels.
Throughout this week, they set up a Facebook group where they provided support and gave useful tips to the students who planned to visit Tenerife and learn online marketing with us. They also prepared a presentation about their project: how it started, what they learned and what was the outcome of these two weeks. Both the Slovenian teachers and the SEOintheSUN trainers were amazed by these outcomes.
The students and their supervisors left the island on Saturday. It was a very successful experience and we are looking forward to seeing more students from Celje at our academy.
Sunny regards,
SEOintheSUN team
