Digital Marketing Strategy Course

Introduction to Digital Marketing – 45 min Seminar
Webdesign & UX Audit – What Makes a Great Website – 45 min Seminar
Conducting A Website Audit (Checklist) – 45 min Demonstration
Conducting Your Own Website Audit – 45 min Workshop
Landing Pages – How to Use Them – 45 min Seminar
Writing Your Own Website Audit Reports – Practical Training
Legal Aspects Related to Websites – Seminar
We Discuss How These Laws Differ From Country To Country & The Implications For International Organizations – Discussion

Following our introductory seminar on Digital Marketing, day 1 will consist of different modules, each related to creating effective websites.

First, you’ll learn key elements of what makes a good website, followed by a demonstration of how to conduct a website audit.

After the demonstration, you will conduct your own website audit in a workshop and write your website audit report. This will allow you to gain a deeper understanding of your site’s current effectiveness.

Introduction to SEO – 45 min Seminar
Introduction to Keyword Research – 45 min Seminar
Conducting Your Own Keyword Research – 45 min Workshop
Elements of an SEO Site Audit – 45 min Demonstration / Workshop
Onsite Optimization with Keywords – 45 min Seminar
Onsite SEO – Practical Training
Google’s Policy Regarding Political Content – Seminar
We discuss The Impact Of These Policies On Political Parties – Discussion

On day 2, we’ll teach you the essentials of Search Engine Optimization. Moreover, we will analyse your website and you will learn all about keyword research.After the seminar introducing the key elements of SEO, we’ll show you in a live demonstration how to search for the right keywords and conduct a Ranking Status Report. You’ll wrap up your day with hands-on practical training, where you will work independently to look for keywords relevant to your own business and also optimize your website

Introduction to Content Marketing – 45 min Seminar
(Copy-)Writing for the Web – 45 min Seminar
The Content Quality Audit – 45 min Workshop
The Elements of a Content Strategy – 45 min Demonstration
Creating Your Content Strategy – 45 min Workshop
Plan Your Next 12 Blog Posts Based on a Keyword Research – Practical Training
How Political Parties Are Using Content Marketing To Engage With Voters – Seminar
We Discuss The Role Of Content Marketing In Political Campaigns & How It Can Be Used To Shape Public Opinion – Discussion

On day 3, we’ll teach you the concepts of content marketing and how to implement these strategies in your business. You will learn to write in such a way that your audience will love to consume your content. After the seminar introducing the key elements of Content Marketing, we’ll show you how to conduct a content quality audit in order to optimize your content and to create a strategy.
At the end of the day during the workshop you will create your own content strategy.

Social Media & The Right Platform for You – 45 min Seminar
Your Social Media Activities on Autopilot – 45 min Demonstration
Creating a Social Media Audit – 45 min Demonstration
Conducting Your Own Social Media Audit – 45 min Workshop
Creating a Social Media Strategy – 45 min Demonstration
Create Your Social Media Plan for One Month – Practical Training
Case Study On The Use Of Social Media In Political Campaigns – Seminar
We Discuss The Ethical Implications Of Using Social Media For Political Purposes, Including Spreading Misinformation – Discussion

Social Media is one of the most useful techniques for increasing website traffic in today’s marketing environment. On day 4 you’ll learn how to optimize your social media efforts in order to get the most out of this free marketing technique.
We’ll show you the best social media practices and platforms for your business, as well as powerful tools to put your social media activities on Autopilot.
You will be conducting your very own social media audit in a workshop and will use this data to create the social media strategy for your institution.

The Elements of Paid Advertisement Campaigns – 45 min Seminar
The Best Audience Type for Your Campaign  – 45 min Seminar
Creating a Facebook Ad Campaign – 45 min Demonstration
Creating Your Own Facebook Ad Campaign – Practical Training
Closing Discussion, Feedback Session, Testimonials, Certificates

Day 5 tackles the topic of paid online advertising and why it can be useful to you.
We’ll create a Facebook ad campaign from scratch in a live demonstration and apply the learnings to your business or institution in a practical workshop. Also, we’ll discover the different ways how to create the best performing target audiences.
At the end of the day, we’ll wrap the course up with certificates and we’ll kindly ask you to complete a short feedback survey.