Digital Marketing Strategy Course


The hands-on practical approach to Digital Marketing


For Individuals | ERASMUS+ Staff Mobility | Bildungsurlaub | Small Business


Next Starting Dates in 2022 🗓 22.08., 05.09., 07.11.

Next Starting Dates in 2023 🗓 16.01., 13.03., 15.05., 24.07., 11.09., 13.11.

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Learn the essentials of digital marketing on the beautiful island of Tenerife!

In 30 hours during one week, you will learn the basics of website optimization, content marketing, social media marketing, search engine optimization & more.

You will be invited to participate in daily seminars & workshops while also having the chance to explore the tropical island of Tenerife & its culture either with our leisure activities or on your own – you will still have plenty of time for that!

And on top of completing the training, you will receive a certificate with the list of finished courses!

Daily Program:

WEBSITE CHECK

Introduction to Digital Marketing – 45 min Seminar
Webdesign & UX Audit – What Makes a Great Website – 45 min Seminar
Conducting A Website Audit (Checklist) – 45 min Demonstration
Conducting Your Own Website Audit – 45 min Workshop
Landing Pages – How to Use Them – 45 min Seminar
Writing Your Own Website Audit Reports – Practical Training

Following our introductory seminar on Digital Marketing, day 1 will consist of different modules, each related to creating effective websites.
First, you’ll learn key elements of what makes a good website, followed by a demonstration of how to conduct a website audit.
After the demonstration, you will conduct your own website audit in a workshop and write your website audit report. This will allow you to gain a deeper understanding of your site’s current effectiveness.

SEO STRATEGY

Introduction to SEO – 45 min Seminar
Introduction to Keyword Research – 45 min Seminar
Conducting Your Own Keyword Research – 45 min Workshop
Elements of an SEO Site Audit – 45 min Demonstration / Workshop
Onsite Optimization with Keywords – 45 min Seminar
Onsite SEO – Practical Training

On day 2, we’ll teach you the essentials of Search Engine Optimization. Moreover, we will analyse your website and you will learn all about keyword research.After the seminar introducing the key elements of SEO, we’ll show you in a live demonstration how to search for the right keywords and conduct a Ranking Status Report. You’ll wrap up your day with hands-on practical training, where you will work independently to look for keywords relevant to your own business and also optimize your website.

CONTENT MARKETING

Introduction to Content Marketing – 45 min Seminar
(Copy-)Writing for the Web – 45 min Seminar
The Content Quality Audit – 45 min Workshop
The Elements of a Content Strategy – 45 min Demonstration
Creating Your Content Strategy – 45 min Workshop
Plan Your Next 12 Blog Posts Based on a Keyword Research – Practical Training

On day 3, we’ll teach you the concepts of content marketing and how to implement these strategies in your business. You will learn to write in such a way that your audience will love to consume your content. After the seminar introducing the key elements of Content Marketing, we’ll show you how to conduct a content quality audit in order to optimize your content and to create a strategy.
At the end of the day during the workshop you will create your own content strategy.

SOCIAL MEDIA

Social Media & The Right Platform for You – 45 min Seminar
Your Social Media Activities on Autopilot – 45 min Demonstration
Creating a Social Media Audit – 45 min Demonstration
Conducting Your Own Social Media Audit – 45 min Workshop
Creating a Social Media Strategy – 45 min Demonstration
Create Your Social Media Plan for One Month – Practical Training

Social Media is one of the most useful techniques for increasing website traffic in today’s marketing environment. On day 4 you’ll learn how to optimize your social media efforts in order to get the most out of this free marketing technique.
We’ll show you the best social media practices and platforms for your business, as well as powerful tools to put your social media activities on Autopilot.
You will be conducting your very own social media audit in a workshop and will use this data to create the social media strategy for your institution.

PAID ADVERTISEMENT

The Elements of Paid Advertisement Campaigns – 45 min Seminar
The Best Audience Type for Your Campaign  – 45 min Seminar
Creating a Facebook Ad Campaign – 45 min Demonstration
Creating Your Own Facebook Ad Campaign – Practical Training
Feedback Session, Testimonials, Certificates

Day 5 tackles the topic of paid online advertising and why it can be useful to you.
We’ll create a Facebook ad campaign from scratch in a live demonstration and apply the learnings to your business or institution in a practical workshop. Also, we’ll discover the different ways how to create the best performing target audiences.
At the end of the day, we’ll wrap the course up with certificates and we’ll kindly ask you to complete a short feedback survey.

Get Trained by Us, Digital Marketing Specialists

Frank Sellingsloh

CEO & Trainer

Since 1999, I have been an enthusiastic digital marketer. I could spend my whole day (in fact I do) reading and thinking about marketing tactics & strategies. But what I like even more than learning about digital marketing, is teaching it to others. What could be better than sharing this knowledge and watching students learn, develop and grow as a new generation of digital marketers?

Katya Lopanitcyna

Katya Lopanitcyna

Content Manager

Having studied Communications, I understand that content creation is much more complex than we think. I love searching for ideas, organizing them and finally putting them all together. I love not only to create but also to teach and share my knowledge with others. When I watch our participants master a tool or understand how to create a strategy, It makes me very happy!

Orsi Vitos

Orsolya Vitos

Social Media Manager

I am a social media addict, but not the way that you think! I’m addicted to learning and am absolutely passionate about exploring the secrets behind these channels: why and how does social media influence our lives, decisions and what are the latest digital trends? I wear a lot of hats within our company but most of my time is spent teaching amazing students from all around the world.

Veronika Wenig

Veronika Wenigová

Website Creator

During my university studies, I started several side-businesses and learnt marketing and web development on the go. I think that everyone can learn that if they have enough curiosity. That’s why I teach the skills and knowledge that helps to build a foundation for an individual career in marketing, web development or any other overlapping area.

LEISURE TIME ACTIVITIES

  • Students are offered many free leisure activities, including a visit to the botanical garden, salsa lessons, yoga classes and volleyball.

  • Visit Loro Parque – the famous parrot paradise

  • Spend a fun day at Siam Park – the water kingdom of Europe

  • Travel to La Gomera, and spend the day at this beautiful neighbouring island of Tenerife

  • Take a hiking trip in Maska to check out the hidden miracles of the island

  • Visit the world’s third largest volcano on a day trip to Las Cañadas del Teide

Testimonials from our happy Students!

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