Why Digital Marketing?
The top priority of Erasmus+ Youth mobility projects is to support youth as they enter the digital world. With the ever-changing world of technology, digital marketing continues to grow and shape the way we communicate and build relationships with customers, and it is therefore the mission of this program to teach students how to confidently participate in adaptive business practices.
With cooperation from schools throughout Europe, students are equipped with the fundamental skills to use various tools and programs while developing basic and transversal skills such as entrepreneurship, online marketing and multilingualism. With the Digital Marketing Training program, students will learn to practically use innovative pedagogical approaches while developing appropriate assessment and certification methods based on learning outcomes.
Digital Marketing Training
This program is thoroughly designed for beginners interested in gaining insights and work experience in the field of digital marketing. Groups of 10 to 15 individuals are invited to participate in daily seminars, demonstrations, workshops and practical training, while also having the chance to explore the tropical island of Tenerife through different leisure activities and group excursions.
Daily seminars focus on a wide variety of topics including basic and niche marketing concepts, website optimization, content marketing, social media marketing (SMM), search engine optimization (SEO), productized digital marketing services and more. Students have up to 30 hours a week of practical, on-the-job training while working on real-life tasks for our clients. Students will learn to implement the most relevant online tools into workforce tasks and will also gain the skills to work independently by learning the exact productized services our clients expect through a step-by-step process as guided and evaluated by our professional team of online marketers.
In accordance with the European Credit system for Vocational Education and Training (ECVET), students will therefore gain the necessary experience to understand the requirements of the workplace, importance of positive attitudes and behaviors at work, while putting into practice the knowledge gained during seminars.
After completing the course, students will receive a certificate in digital marketing with a list of all seminars completed, as well as a full reference letter giving an overview of their skills, strengths and accomplishments during the internship.
As an experienced Erasmus+ hosting partner, we offer full service and organization of your stay in Tenerife. This includes completion of the necessary paperwork required for Erasmus+ projects, as well as airport transportation, accommodation either in shared apartments or one of our partnered hotels and, during the working day, students can eat in our own cafeteria at FU Café.