I’m Frank Sellingsloh, and I’ve been in digital marketing for over 25 years. When AI tools emerged, I didn’t just add them to my toolkit — I rebuilt my entire approach around them. The question I now ask before every marketing task: “How can AI help me do this faster and better?”
The results have been transformative. Website audits that took 6-8 hours now take 30 minutes. Content that required days of research and writing is now completed in 90 minutes. Complete marketing strategies that would take weeks to develop are now created in a single focused week.
In exactly 5 focused days, my team and I will guide you through this transformation.
Whether you’re new to digital marketing or have years of experience — AI changes the game for everyone. Beginners learn modern marketing with AI-powered tools from day one. Experienced marketers discover workflows that cut their execution time by 80%.
Your first day establishes the AI-First foundation that powers the entire week. You’ll configure your AI toolkit — not just the tools, but the context that makes them effective: Projects with custom instructions, uploaded documents, and voice-first workflows. By lunch, you’ll understand that AI isn’t an add-on — it’s the default approach.
What you discover:
Afternoon Seminar: Legal aspects of websites and digital marketing across different countries
You leave with: Your AI Project configured (custom instructions, uploaded context, voice mode ready), plus a complete website audit report with prioritized recommendations.
Because your AI context is already configured, you dive straight into SEO work. Today demonstrates how good context (your business info, your website, your competitors) combined with clear task requests produces professional SEO deliverables in a fraction of the traditional time.
What you discover:
Afternoon Seminar: Google’s policies and algorithm updates — what matters and what doesn’t
You leave with: A complete keyword strategy with semantic clusters, search intent mapping, and a prioritized SEO action plan (30/60/90 days).
Before you can create great content, AI needs to know your business. Today you create Foundation Documents — the four essential briefing documents that transform generic AI outputs into on-brand, audience-focused content. Create once, reuse forever.
What you discover:
Afternoon Seminar: Copyright, intellectual property, and content ethics
You leave with: Your Foundation Documents, a complete blog post draft (800-1200 words), and a 90-day content calendar aligned with your keyword strategy.
Social media without a plan is just noise. Today you build a strategic social media system: defining goals, selecting the right platforms, creating content that engages, and analyzing what works. Your Foundation Documents from Wednesday power the content creation.
What you discover:
Afternoon Seminar: Ethical implications of social media marketing and misinformation
You leave with: Social media audit summary, defined content pillars, a 30-day social media plan integrated with your content calendar, and one Canva design created for your brand.
The finale brings everything together. You’ll get hands-on with CapCut to create your own short-form video from script to finished edit, learn to amplify your organic efforts with paid reach, then integrate all five days into a unified marketing system you can execute immediately.
What you discover:
Afternoon: Final workshop, feedback session, certificates
You leave with: 1 finished short-form video created with CapCut, ad campaign brief with copy variations, and complete marketing strategy blueprint.
Combines 25+ years of hands-on digital business experience with deep understanding of European education and business environments. He doesn’t just teach digital strategy and AI integration – he lives it daily across his successful enterprises in Tenerife.
Participants are offered many free leisure activities in the afternoon, including:
1-Week Course
Right next to the Botanical Garden in Puerto de la Cruz, Tenerife, is the FU International Academy where your course takes place. You’ll study in a relaxed atmosphere in an international setting. During your break you can enjoy the conversation with your classmates on the sun terrace of our own cafetería, the FU Café.
The acquired tools and techniques can be further implemented at work with children, colleagues or adult students.
The course is conducted in English. Participants are expected to have sufficient proficiency in English to actively engage in course activities and communicate effectively throughout the program.
The base course price is indicated above and includes all the features listed below the price.ﾠ
We can arrange additional services for you, such as accommodation (hotels & self-catering apartments), half-day and one-day trips, cultural activities, airport transfer, and local transportation. Most of them can be added during the booking process.
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